Branding: Resumes - When the Rubber Hits the Road

In this episode we continue the branding series, with another One OFFs segment with Suzy and how she took a strategic approach to creating and managing her resumes.We learned that resumes need to be fluid and evergreen, only needing  tweaks to be ready for any opportunity. Resume customization is important to make it relevant to the job description and the company’s needs. Little tweaks can have a big rewards.