Branding: Marketing Plan - What Makes You, You; What Makes You, Unique?

In this episode, we provide you with another OFF-Shoot segment which focuses on the elements of a good marketing plan.  Your marketing plan should be a concise one pager that provides clarity of who you are and your value equation. Elements of the a good plan should include:

  • Elevator Speech -- paragraph that descriptions who you are and what you can uniquely bring to any opportunity

  • List of your core, key skills

  • List of most recent professional experience - one liners that provide a quick snapshot of your career

  • Education

  • Names of Target Companies and Target Positions

Listen to our podcast to find out more about each marketing plan element and how it can be used.