In this episode, we provide you with another OFF-Shoot segment which focuses on the elements of a good marketing plan. Your marketing plan should be a concise one pager that provides clarity of who you are and your value equation. Elements of the a good plan should include:
Elevator Speech -- paragraph that descriptions who you are and what you can uniquely bring to any opportunity
List of your core, key skills
List of most recent professional experience - one liners that provide a quick snapshot of your career
Names of Target Companies and Target Positions
Listen to our podcast to find out more about each marketing plan element and how it can be used.