In this episode, we provide you with another OFF-Shoot segment which focuses on the elements of a good marketing plan. Your marketing plan should be a concise one pager that provides clarity of who you are and your value equation. Elements of the a good plan should include:
- Elevator Speech -- paragraph that descriptions who you are and what you can uniquely bring to any opportunity
- List of your core, key skills
- List of most recent professional experience - one liners that provide a quick snapshot of your career
- Names of Target Companies and Target Positions
Listen to our podcast to find out more about each marketing plan element and how it can be used.