Branding - Five Key Principles to Remember and Help You on Your Journey

We discuss the five key principles of Branding.  One of our colleagues helped us to distill these down to some key marketing pillars which include:

  1. Don’t Do This by Yourself  

  2. First Impressions are Everything

  3. Self-assessment is Foundational to Building your Brand

  4. Branding, What is Unique and Memorable about You

  5. Networking is NOT an Activity but a Capability

An author that our colleague found very helpful is Dorie Clark.  She has written and posted extensively on personal branding. You can find her on YouTube and Ted Talks.