We discuss the five key principles of Branding. One of our colleagues helped us to distill these down to some key marketing pillars which include:
Don’t Do This by Yourself
First Impressions are Everything
Self-assessment is Foundational to Building your Brand
Branding, What is Unique and Memorable about You
Networking is NOT an Activity but a Capability
An author that our colleague found very helpful is Dorie Clark. She has written and posted extensively on personal branding. You can find her on YouTube and Ted Talks.