Below are the tools, references and techniques that we’ve discussed during our O.F.F. podcast episodes.  We hope they provide you with some insight and assistance on your journey.

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The Aftermath - Episode 6

Don’t leave any money on the table. Check to see if you’re eligible for unemployment benefits.  You can start with the Federal site and then go to your specific state.

A good objective resource for information on financial investment, tools, etc., can be found on the website  where you can also do a Financial Broker Check to look at their history and ratings.

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Branding: Personal Reflection - Episode 7

A Personal Casita is a framework that can help you develop your strategic plan by identifying WHAT is important to you both personally and professionally.  We recommend starting with your areas of focus and key activities (your pillars) and then laddering them up to your key strategies and vision statement.  This can be used as a foundation to all your branding activities.

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Branding: Personal Reflection - Episode 8

Check out these books which may help you in identifying what you really want from life both professionally and personally and how it all fits together.

"Design the Life You Love" by Ayse Birsel

"Life by Design" by Miranda Hersey

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Branding: Personal Reflection - Episode 9

Fascination Personality Test is a tool to measure how people perceive your communication style.  This test was developed by Sally Hogshead, who is known as a World-class branding expert. You can take the personality test for free at:

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Branding - Resumes, First Impression -
Episode 10 is an online program that allows you to
compare your resume with the job description.  You
can either sign up for a free subscription with limitations
on number of scans or a paid subscription that offers
unlimited scans and extra tools and capabilities.


Branding - Five Key Principles - Episode 11

Five Key Principles

  1. Don’t Do This by Yourself

  2. First Impressions are Everything

  3. Self-assessment is Foundational to Building your Brand

  4. Branding, What is Unique and Memorable about You?

  5. Networking is NOT an Activity but a Capability

Personal Branding Resource

Check out Dorie Clark who has extensively written on personal branding.  You can listen to her on YouTube and TED Talks.

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Branding: Marketing Plan - What Makes You, Unique? - Episode 12

A useful resource on all facets of the job search “Your Guide to a Shorter and Smarter Job Search” can be found on

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Branding: Executive Presence & Up-credentialing - Episode 14

Here are some reference books that may help in understanding how you may need to up-credential:

  • "The Industries of Tomorrow" by Alec Ross

  • "Rise of the Robots: Technology and the Threat of a Jobless Future" by Martin Ford

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Networking - Navigating the Waters of Linkedin - Episode 18

Below are recognized professionals that post and comment on Linkedin to help others with networking and job searching. Click on their name to go directly to their Linkedin page.

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  • Andrienne Tom - Executive Resume Writer, Career & Job Search Strategist and Forbes Contributor

  • Hannah Morgan - Job Search Strategist, Speaker & Trainer, Career

  • Liz Ryan - Founder and CEO, Human Workplace; Author, "Reinvention Roadmap"

  • Marc Miller - Career Pivot | Author = Repurpose Your Career A Practical Guide for the 2nd Half of Life | Forbes Top 100 Career Website

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Networking - Getting Social, Part 2 - Episode 20

Check out two networking experts / speakers:

Networking - Networking with a Little Third Party Help - Episode 21

A Prime (fee-based) Linkedin subscription always users to see:

  • Who is viewing your profile allowing subscribers to look up those people and send customized invites to those that may be helpful.

  • Comparisons of your skill sets (as stated in your profile) vs the Job Description and the other candidates who have applied. Tying this back to the Recruiter Search algorithm, knowing how many aspects or skills you have that “match” the JD vs other candidates really helps. It gives you the opportunity to include the relevant information Recruiters (internal and independent) seek!

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Interviewing 101 - Your Homework Assignment - Episode 25

STAR - The situation, task, action, result format is a used by interviewers to gather all the relevant information about a specific capability that the job requires. Situation: The interviewer wants you to present a recent challenge and situation in which you found yourself. Task: What were you required to achieve? Action: What did you do? The interviewer will be looking for information on what you did, why you did it and what the alternatives were. Results: What was the outcome of your actions? What did you achieve through your actions and did you meet your objectives? What did you learn from this experience and have you used this learning since?

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Interviewing 201 - Let the Audition Begin - Episode 26

  1. Be sincere in your answers

  2. Watch Length of Answers:  Keep to 30 secs to 2 mins.

  3. Listen, reiterate and playback

  4. Ask questions

  5. Connect the dots wherever possible

  6. Take notes for follow-up and next interview preparation

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Interviewing 301 - Don’t Forget the Follow Through - Episode 27

Interview Follow-up Communication Tips

  1. Use Your Notes -- Keep good notes as a reference to include specifics discussed in your thank you note.

  2. Personalize each thank-you note to each interviewer you meet with.  

  3. Be genuine and appreciative, for example thanking them for their time.

  4. Reinforce interest and enthusiasm in the position and company.  Include why you’re interested.

  5. Highlight Key Selling Points.  Make sure to highlight your selling points and why you'd be a good fit.

  6. Keep your promises.  Make sure you attach any work examples or follow-up material requested.

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Interview FAQs - Episode 28

Ten Questions You Should be Prepared to Answer…

  1. Give an overview or highlight your career and experience.

  2. What are your salary expectations.

  3. Have you managed people and if so what’s your leadership style?

  4. Where do you see yourself in 5 years?

  5. What is the biggest impact that you’ve made or biggest challenge that you’ve addressed?

  6. What is your management style?

  7. What makes you unique from other candidates?

  8. Describe your dream job?

  9. What type of environment do you want to work in?

  10. How would other people describe you?

Don’t forget, have questions of your own ready for the interviewer!


7 Core Interview Principles - Episode 29

  1. USE STAR (Situation - Task - Action - Results)







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Show Me the Money - Salary Negotiations - Episode 30

Know Your Worth

Reeve and Associates - Executive Recruiting Firm

Compensation and Career Research Site

Seven Salary Negotiation Tactics

  1. Do your homework - Know your market value before beginning the job search process.

  2. Seek jobs that match your salary expectations or be prepared to demonstrate your value or redefine the role.

  3. Allow your recruiter to pre-negotiate on your behalf.

  4. Express gratitude to whomever extends the offer.

  5. Take a breath and review the offer in detail.

  6. Make a definitive decision.

  7. Build skills and acquire experience - learn from every experience.

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Building Your Own Business: Entrepreneurship -
Episode 31

Why Consider Your Own Business?

  1. You can take it as far as you want.

  2. Power to change things as needed.

  3. Control over your own fate.

  4. Choose the people with whom you want to work.

  5. Gain access to industry secrets.

  6. Contributing to your local economy & job force.

  7. Sense of accomplishment & self-worth.


Consulting 101: Leveraging Your Expertise - Episode 32

Expert / Consultant Network Agencies

Client Engagements - Be prepared to answer about your capabilities and give examples…

  • Problem Solving Skills (Decision Making, Judgement). How are you able to identify problems, gather relevant information, determine possible causes of problems and generate solutions?

  • Results Orientation Skills. How are you able to maintain a high level of work activity under varying conditions?

  • Planning and Organizing Skills. How are you able to manage multiple activities and personnel, structuring present and future work, time, and activities for yourself and others?

  • Teamwork Skills. How are you able to create and maintain a cooperative working relationship and to resolve misalignment?

  • Negotiating/Influencing Skills. How are you able to influence others to take an action or position your recommendations?

  • Leadership Skills. How are you a thought leader? How are you able to motivate and direct others to achieve the client deliverables?

  • Communication. How experienced are you in delivering written and verbal communications and presentations to management?


Consulting 103: 8 Steps to Independent Consulting - Episode 34

  1. Identify your unique selling proposition

  2. Network and Connect

  3. Write a proposal

  4. Follow-up (at least twice)

  5. Create a legal agreement

  6. Do the project in line with the proposal -- check in regularly

  7. Close it out

  8. Ask for feedback, testimonials and case studies -- request permission to share their testimonials


Consulting 104: Experiences & Principles to Consult By - Episode 35

Principles for Consulting

  1. Experiment! -- give yourself time to dabble and give it a chance

  2. Leverage your connections

  3. Promote your experience

  4. Don’t get nervous, set up is easy, especially with the internet and technology available

  5. Have a WOW factor, make a great impression and repeat business and recommendations will come.  Put all of your experience to work in developing a great reputation

  6. Don’t over commitment and under delivery

  7. Organization is KING -- stay on top of everything, especially if you’re juggling more than one project

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How to Keep the Momentum - Episode 37

  1. Get Organized

  2. Create a daily job search routine

  3. Find time to NOT think about your job search

  4. Focus on Your Positives

  5. Set reasonable goals and focus on what you can control

  6. Spend time networking in person

  7. Volunteer

  8. Join a job search group

  9. Celebrate small victories

  10. See everything as an opportunity

Refer to for more information on job searching and career paths.

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Being Thrifty in Transition - Episode 38

Ten Thrifty Tips

  1. Set up a budget and track all expenses

  2. Start with the big stuff

  3. Change Your Lifestyle: Prioritize need to have vs nice to have

  4. Leverage reward programs

  5. Groupons and coupons and discount programs

  6. Take advantage of networking events

  7. Optimize discounts offered by day, time, age etc

  8. Keep yourself healthy to minimize health care costs

  9. Understand how to optimize your insurance coverage

  10. Make some easy money i.e., surveys, consulting services, etc.

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Making a Career Dream a Reality - Episode 39

  1. Get tested, take an aptitude or personality test.  Try Fascination Personality Test at by Sally Hogshead. For more info listen to Episode 9.

  2. Analyze your strengths and step.

  3. Determine Your Needs and assess what is transferable. Listen to Episode 8 and check out these books for more information:  

    • "Design the Life You Love" by Ayse Birsel

    • "Life by Design" by Miranda Hersey

  4. Look into Education and Training

  5. Consider all Your Options - you may want to look at striking out on your own, you can get more inform on creating your own business on

  6. Create a New Resume, spend the time to construct a well thought out resume. Listen to Episode 10 for more information.

  7. Engage in professional network.

  8. Set up Informational Interviews with target companies that you want to work with.  

  9. Use Career Change Resources


    • Life’s Bitch and then you Change Careers by Andrea Kay

    • I Don’t Know What I Want But I Know Its Not This by Julie Jansen

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Franchising - Is It for You? - Episode 41

Check out these references on Franchising

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Franchising - Should You Buy? - Episode 42

6 Factors to Consider When Buying a Franchise

  1. Demand

  2. Track Record

  3. Investment

  4. Competition

  5. Training

  6. Restrictions

Learn more about the 6 Factors on: